Google Search Console

Search Console is where you track how your site appears in Google search results — which queries bring visitors, where you rank, and how many impressions you get.

What it covers

Your site’s visibility in Google search results: queries, impressions, clicks, and average position.

Feeds the Organic group of Pulse, alongside Google Analytics and Google Business Profile.

The connection is read-only — we don’t submit sitemaps, don’t request indexing, and don’t change anything in your account.

Prerequisites

1. A verified property in Search Console. If you haven’t verified yet, do it at search.google.com/search-console.
2. “Full” or “Restricted” access to the property.
3. Some organic traffic — very new properties may have no data in the first days.

How to connect

1. In Integrations, click Google Search Console.
2. Log in with the Google account that verified the property.
3. Authorise read-only access.
4. Choose the property you want to connect.
5. Done. Syncing begins.

Data lag

Search Console doesn’t expose real-time data. There’s always a 2 to 3 day delay on the most recent data — it’s how Google’s API works. If something happened to your ranking today, it’ll appear in the signals in a few days.

Common issues

• “I don’t see the property”: confirm you’re logged in with the Google account that verified the property.
• “Impressions and clicks are very low”: could be a new property, a young site, or a very specific niche.
• “Average position looks odd”: Search Console calculates a weighted average by impression. If most of your impressions are on queries where you’re far from the top, the average reflects that — it’s not the site’s “main ranking”.
• “Empty queries”: Google hides queries with low volume for privacy reasons. Some never appear in the report.

Next steps

• Connecting your first integration — the general process before moving to any specific platform.
• Reading Pulse groups — understand how Search Console appears in cross-context.
• What is Intelligence? — ask questions about your visibility in natural language.