Severity explained
Positive, Warning, Critical — what each one means.
Each alert has a label that tells you where to focus your time: Positive, Warning, or Critical.
The three levels
🟢 Positive
Something is improving — or stays stable within what’s good for you. Confirmation that something is working.
What to do: read when you can. Doesn’t require action, but it helps you understand what’s contributing to your Momentum.
🟡 Warning
Something moved the wrong way, but it’s not urgent.
What to do: investigate when you have time. Nothing is broken, but it’s worth looking at the cause before it escalates.
🔴 Critical
A large change, outside your usual pattern. Requires quick attention.
What to do: look at it today. It can be a real change in the business, a technical issue with your site, or a situation that explains itself once investigated. Either way, it’s worth knowing why.
The practical rule
Look first at 🔴 Critical — there are usually few and they matter. Then 🟡 Warning when you have time. Read 🟢 Positive when you feel like celebrating.
If you see many reds at the same time, there’s probably a single common cause — a single change reflecting across multiple fronts (something on your site, a paused campaign, an external shift). It’s worth figuring out what before treating each alert as a separate problem.
Next steps
- How alerts work — when and why we notify you.
- What is Pulse? — where you see the overall state of your business.
2 min read · Last updated 2026-05-14