How alerts work

We notify you when something deserves your attention, instead of leaving you to open the portal every day just to check.

What triggers an alert

With each sync, we compare new data against your usual pattern. An alert can come from:

• A variation outside the normal range — something has moved away from what’s usual for your business (not the industry’s — your own pattern).
• A detected event — something concrete that happened in your data and is worth knowing about.

The curation

Not every signal deserves an alert — your time is your time. We actively filter out:

• Variations still within your normal range — if your daily sales oscillate between 100 and 130, 115 isn’t news.
• Redundant signals — if we’ve already told you about the same recently, we don’t keep nagging.
• Signals without real weight — micro-variations that don’t justify action.

The result: you get notifications when it matters, not when the system thinks it has something to say.

Where alerts arrive

When there’s something to communicate, you get:

1. Email — sent to your account address, with alerts consolidated.
2. Activity in the portal — all alerts (including ones you’ve already seen) stay here as history.

Email is “push” — it comes to you. Activity is “pull” — you go there when you want to check.

Reading flow

Each alert in the portal can be in one of three states:

• Unread — arrived, you haven’t opened it yet
• Read — you opened or expanded it
• Dismissed — you chose to hide it

Marking as read or dismissing is manual — we don’t remove alerts without your permission.

How we avoid repetition

If a metric deviates on Monday, you get an alert. If it stays in the same deviation on the following days, you don’t get another one — the trend is already known to you. We only notify again when there’s real news: the situation worsens, reverses, or enough time has passed that a reminder makes sense.

This logic avoids “alert fatigue” — the noise that makes people disable notifications in monitoring systems.

Next steps

• What is Pulse? — where you see the impact of alerts in the overall context.
• Alert severity — understand the weight of each notification.