Question 1

What is Pulse?

Accepted Answer

Pulse is the page where you see how your business is doing. At the center sits Momentum — a single number from 0 to 100, calculated every day from all the platforms you connect. Below the score, you always know why: which areas are pulling it up, which need attention, and what changed since yesterday.

Question 2

What's the difference between Pulse and Momentum?

Accepted Answer

Pulse is the page. Momentum is the score. Pulse shows Momentum front and center, but also the explanation behind it — signals, comparisons with your own history, and context about what's driving the number.

Question 3

How to measure overall marketing performance?

Accepted Answer

Raveki calculates a single Momentum score from 0 to 100 daily, from all the platforms you connect. Instead of analysing dozens of separate metrics, you get one number that tells you whether your business is gaining or losing momentum.

Question 4

How to know if my business is growing?

Accepted Answer

The Momentum score compares your current performance against your own history. If the number is going up, you're growing. If it's going down, something needs attention. You don't need to compare with anyone — your benchmark is you.

Question 5

What is a marketing dashboard?

Accepted Answer

A dashboard consolidates data from multiple platforms in one place. Raveki goes further — besides combining the data, it interprets it automatically and calculates a daily score that summarises the state of your business.

Question 6

How often should I check my marketing metrics?

Accepted Answer

Raveki calculates Momentum once a day, every morning. This gives you a healthy rhythm — enough information to act on, without the anxiety of checking numbers every hour.

Question 7

What KPIs should a small business track?

Accepted Answer

The most important are conversions, traffic, engagement and cost efficiency. Raveki groups all of these automatically and summarises them in the Momentum score — you don't need to know what a KPI is to understand if things are going well.

Question 8

How to compare marketing performance week over week?

Accepted Answer

Raveki compares each metric against the previous week automatically. The Momentum score reflects those changes — if it went up, the week was better; if it dropped, something changed. You see it all without opening spreadsheets.

Question 9

What is a good marketing ROI?

Accepted Answer

ROI depends on your industry and channels. Raveki tracks ROAS for paid channels and crosses it with organic traffic to give you a full picture. Momentum goes up when your return improves relative to your own history.

Question 10

How to know which marketing channel works best?

Accepted Answer

By comparing performance across channels. Raveki groups your data into organic, paid and social, and shows you which is contributing most to your Momentum. That way you know where to invest more.

Question 11

What is the Momentum score?

Accepted Answer

A single number from 0 to 100, calculated daily from all your connected platforms. It summarises traffic, ads, social media, search and local presence into one indicator that tells you how your business is doing.

Question 12

How is Momentum calculated?

Accepted Answer

Every day, Raveki reads all your connected data sources, compares them to your own history, weighs each area proportionally and generates a score from 0 to 100. The more platforms you connect, the more comprehensive the calculation.

Question 13

Does Momentum compare me with competitors?

Accepted Answer

No. Momentum is a reflection of your own rhythm. It compares your present with your past. This is more useful than competitor comparisons because every business has its own reality.

Question 14

What happens when I connect more integrations?

Accepted Answer

The score becomes more comprehensive. With one integration it uses just that data. With all connected — Analytics, Ads, Search Console, Meta, Instagram, Business Profile — you get a 360° view and Momentum reflects the full reality of your business.

Question 15

How to improve my Momentum score?

Accepted Answer

Focus on the areas the score highlights as needing attention. Momentum shows you which pillars are pulling the number down. Improve those areas and the score rises naturally.

Question 16

Can I see my Momentum history?

Accepted Answer

Yes. Every day is saved. You can scroll through your timeline and see how the score evolved over time, identify seasonal patterns and understand the impact of specific campaigns.

Question 17

What does "Growing" mean in Momentum?

Accepted Answer

It means your score is above 70 and most metrics are trending positively. Your business is gaining momentum — keep it up.

Question 18

What does "Attention" mean in Momentum?

Accepted Answer

It means some areas need attention and the score is between 40 and 55. It's not an alarm, but it's a signal to investigate what changed and act before the trend worsens.

Question 19

How to track marketing performance without being an expert?

Accepted Answer

That's exactly what Raveki does. You don't need to understand analytics, SEO or ad management. Momentum translates everything into a simple number and clear explanations that anyone can understand.

Question 20

Is one marketing score enough to understand my business?

Accepted Answer

The score gives you the headline. Below it, you always see why — which areas are performing well, which need attention and what changed. It's the perfect balance between simplicity and depth.

Question 21

What data does Momentum use?

Accepted Answer

Traffic, ads performance, social engagement, search visibility, local presence — everything your integrations provide. The more platforms you connect, the more complete and accurate the score becomes.

Question 22

How long before I see my first Momentum score?

Accepted Answer

Your first score appears the morning after you connect your integrations. Raveki needs one night to read, process and calculate. After that, you get a fresh score every day.

Pulse.
The state of your business.

You have numbers everywhere.
But no answer.

At the heart of Pulse,
lives Momentum.

Calculated from everything.
Explained in plain language.

Read the signals

Compare with your history

Deliver the answer

More than
a number.

See how far
you've come.

Pulse is just the beginning.
There's more to explore.

Integrations

Notifications

Intelligence

Your business,
always in focus.

Pulse.The state of your business.

You have numbers everywhere.But no answer.

At the heart of Pulse,lives Momentum.

Calculated from everything.Explained in plain language.