Between active campaigns and Google alerts, the real performance of your ads stays undiscovered. Money goes out every day — but knowing exactly where it's going, that time never comes, does it?
Without Raveki
Campaigns spending — without knowing if they convert.
CPA going up or down — you find out too late.
Budget running out — and you only know the next day.
With Raveki
Performance baseline established automatically.
We alert you when CPA, CPC or conversions deviate.
You focused on growing — we watch the ads.
The third option
We work in the background: we learn the normal patterns of your campaigns, establish your baseline, and watch. When something goes out of the ordinary — a CPA spike, a campaign that stops converting, budget running out too early — we alert you. With context. Without jargon.
In practice
Raveki Alert
To: me
We detected a significant deviation in cost per acquisition for your Brand campaign. Your baseline is €18/conversion — this week you're at €24.
Daily budget hasn't changed. Impression volume held steady. The change is in conversion rate — it may be search terms or the landing page.
View details in Raveki →Raveki · Manage alerts
It's no longer noise — it's a signal that needs attention. When you need to know how performance is going, that view is available. Your focus is to grow — ours is to make sure nothing goes unnoticed.
What we monitor
Spend & budget
Daily pacing, CPC variations, budget exhaustion. You know before losing peak hours.
Conversions & CPA
When cost per acquisition deviates from your baseline — by campaign, ad group and keyword.
Clicks & CTR
CTR drops, impression share and quality score changes that affect visibility before you know it.
Campaign performance
Trends by campaign, ad group and keyword. What's winning and what's failing.
ROAS & return
When return on ad spend deviates — by campaign or across the whole account.
And whatever matters most to you
The more Raveki knows your business, the better it understands what's a signal and what's just noise.
Combined with other integrations
Click vs. Behaviour
CPC may drop, but if visitors leave quickly, the problem is the landing page — not the ad.
Google vs. Meta
Compare cost per result between Google and Meta to know where your budget goes further.
Paid vs. Organic
When ads stop, does organic traffic hold up? Compare both channels to understand where your resilience comes from.
Connect your account. We handle the rest.