Facebook Ads Manager collects data every day. Active campaigns, overlapping audiences, ageing creatives. Between meetings and everything that's urgent, when did you last check if your ROAS is still where it was?
Without Raveki
Campaigns spending — without knowing if they convert.
ROAS dropping — you find out too late.
Audience fatigue building — without a signal.
With Raveki
Performance baseline established automatically.
We alert you when CPM, ROAS or conversions deviate.
You focused on growing — we watch the ads.
The third option
We work in the background: we learn the normal patterns of your campaigns, establish your baseline, and watch. When something goes out of the ordinary — a CPM spike, a creative dying silently, a ROAS dropping — we alert you. With context. Without jargon.
In practice
Raveki Alert
To: me
We detected a significant deviation in cost per thousand impressions. Your baseline is €8.2/CPM — this week you're at €11.3. Average audience frequency is at 4.2 — a likely sign of fatigue.
Budget hasn't changed. Reach dropped 22% with the same spend. Creatives may need rotation.
View details in Raveki →Raveki · Manage alerts
It's no longer noise — it's a signal that needs attention. When you need to know how your campaigns are doing, that view is available. Your focus is to grow — ours is to make sure nothing goes unnoticed.
What we monitor
Spend & efficiency
Daily pacing, CPM variations, budget exhaustion. You know before losing peak hours.
Conversions & ROAS
When return deviates from your baseline — by campaign, ad set and creative.
Audiences & reach
Frequency, audience overlap and fatigue signals before they affect your cost.
Creatives & placements
CTR by creative, engagement by placement and performance drops before you burn the budget.
Facebook + Instagram together
Consolidated performance across both platforms — you don't need to check separately.
And whatever matters most to you
The more Raveki knows your business, the better it understands what's a signal and what's just noise.
Combined with other integrations
Campaign vs. Behaviour
When Meta traffic grows but bounce rate also rises, the ad works — but the landing page doesn't.
Paid vs. Organic
When organic grows but paid stagnates, it may be time to refresh your creatives — or invest where momentum already exists.
Meta vs. Google
Compare cost per result between Meta and Google to know where your budget goes further.
Connect your account. We handle the rest.