What is a Signal
Raveki doesn't just show you numbers — it tells you which ones changed, and whether that's worth your attention. Here's what a Signal actually is.
A Signal isn't a generic alert bolted onto your dashboard. It's Raveki's ongoing read of what changed in your data — and whether it's worth knowing about — so you don't have to go looking for it yourself.
The shapes a signal can take
- A shift over time — something that moved up or down compared to what’s normal for your account, like traffic trending down over the past week.
- Something unusual for a single moment — a spike or drop that stands out on its own, not because of a trend, but because it doesn’t look like a normal day.
- An opportunity — something already working well that’s worth leaning into, like a day, campaign, or piece of content that consistently outperforms the rest.
- An inefficiency — spend or effort going somewhere it isn’t paying off, worth a second look before it keeps costing you.
Every signal falls into one of these. They’re different reasons to know about something — not different levels of importance.
Severity and direction aren't the same thing. Severity — critical, warning, positive, info — tells you how much attention something deserves right now. Direction tells you whether it's good or bad news. A signal marked critical isn't "worse" than one marked positive; they're answering different questions. One tells you how urgent. The other tells you which way.
A signal has a life
A signal isn’t a one-off message that disappears the moment you’ve read it. It’s created the first time Raveki detects a condition, and it stays open for as long as that condition keeps showing up — checked again with each new day of data, not just once.
From there, you decide what to do with it: tell Raveki you’ve seen it and want to keep an eye on it, or that it’s handled and doesn’t need to keep coming back. And if a signal simply stops recurring for a few days on its own, Raveki closes it quietly — no one needs to clean up after it. If the same issue shows up again later, it arrives as a new signal, not a reopening of the old one, because at that point it genuinely is a fresh occurrence, not a continuation of something you’d already dealt with.
The life of a signal
Detected
condition first found
Open or monitored
checked with each new day
Closed
by you, or on its own
When multiple channels tell the same story
Some of the most useful signals don’t come from looking at one integration at a time — they come from looking at several together. Search visibility rising while site traffic falls. Paid and organic both slipping in the same week. These are patterns that only exist when you’re watching more than one channel at once; looking at either alone, nothing would seem wrong.
Raveki calls these cross-channel signals, and it only surfaces them once it has enough integrations connected to actually compare across — the more of your business Raveki can see, the more of these it can catch.
Why this matters
A dashboard full of numbers puts the work of noticing on you. A signal does that noticing for you, and tells you which of two things is true: whether this is worth acting on now, or worth simply being aware of. That’s the difference between a tool you have to check and one that keeps watch with you.
Every signal also carries the same confidence score described in How Raveki understands your data — a signal built on very recent, still-settling data isn’t wrong, it simply earns more certainty as that data closes.